I don't think I'll need to go again, even if they keep it going without Apple anchoring the show floor.
I mean, sure, it's fun to get out of the office for a day and scope out the new computer toys and ogle the booth babes. But there weren't that many new toys, and the booth babes looked even more bored than usual. I couldn't blame them.
Other than Apple's new version of iLife, which is quite impressive, there wasn't much to see. The most common item on the show floor seemed to be new iPhone case designs. Whoopee. Once you've solved that particular dilemma, what else is there?
I don't really mind that MacWorld is winding down. It hasn't been too interesting for several years, new models of my favorite computer to the contrary. Apple's announcement that it's going to participate in next year's Consumer Electronics Show is a clear indicator of the company's future direction. They removed "Computer" from the company name for a reason.
And Phil Schiller himself, bless his goofy little heart, said during the utterly un-Jobsian keynote that tens of thousands of people walk into Apple's retail outlets across the world every day. Why drum up business with MacWorld when you've got hundreds of times that attendance marching into your retail outlets every month?
So I don't blame Apple, and I doubt I'll miss MacWorld. Now that Apple's going to be focusing on CES, I suspect they'll have the opportunity to monopolize hearts and minds at that show like they've never done before. There are still big, big things on the way from Apple. You can count on it. They'll just be unveiled in Las Vegas instead of San Francisco.
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